Advertising and brand building : principles and case studies 
edited by K. Pongiannan 
 - New Delhi  New Century Publications  2012 
 - xii,194p.;  23cm. 
<br/><br/><label>ISBN: </label>9788177083156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) 	<br/>Advertising-Brand name products
<br/><br/><label>Dewey Class. No.: </label>659.1  / PON