Aaker, David A. <br/><br/>
Strategic market management : global perspectives 
David A Aaker and Damien McLoughlin 
 - New Delhi  Wiley  2014 
 - xiii,354p.;  23cm. 
<br/><br/><label>ISBN: </label>978-81-265-4892-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK