TY  - BOOK
AU  - Baines, Paul
AU  - Fill, Chris
ED  - Page, Kelly
TI  - Essentials of marketing
SN  - 9780198734765
PY  - 2014///
CY  - New Delhi
PB  - Oxford University Press
KW  - Marketing
N1  - includes Index
UR  - www.oup.com
ER  -