Baines, Paul <br/><br/>
Essentials of marketing 
Paul Baines Chris Fill and Kelly Page 
 - New Delhi  Oxford University Press  2014 
 - xxiii, 413p. ;   24cm. 
<br/><br/> includes Index 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>