Services marketing : integrating customer focus across the firm 
Valarie A. Zeithaml [et.al] 
 - 6th ed. 
 - New Delhi  McGraw Hill Education  2013 
 - xxxii,711p. ;   24cm. 
<br/><br/> Library has 7th ed. also. 
<br/><br/><label>ISBN: </label>9781259026812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services<br/>Services - Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / SER