TY  - BOOK
AU  - Lee, Monle
AU  - Johnson, Carla 
TI  - Principles of advertising : a global perspective
SN  - 978-0-7890-2299-8
U1  - 659.1 23rd.
PY  - 2015///
CY  - New York
PB  - Routledge
KW  - Advertising
UR  - www.routledge.com
ER  -