Lee, Monle <br/><br/>
Principles of advertising : a global perspective 
Monle Lee and Carla Johnson 
 - 2nd ed. 
 - New York  Routledge  2015 
 - xxi,ill.;427p.;  23cm. 
<br/><br/><label>ISBN: </label>978-0-7890-2299-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / LEE