TY  - BOOK
AU  - Chitale, A. K.
AU  - Gupta, Ravi
TI  - Product policy and brand management : text and cases
SN  - 978-81-203-5260-5
U1  - 658.5 23rd.
PY  - 2017///
CY  - Delhi
PB  - PHI Learning Private Limited
KW  - Product  management
KW  - Brand management
UR  - www.phindia.com
ER  -