Chitale, A. K. <br/><br/>
Product policy and brand management : text and cases 
A. K. Chitale and Ravi Gupta 
 - 3rd ed. 
 - Delhi:  PHI Learning Private Limited  2017. 
 - xvi,308p.;  24cm. 
<br/><br/><label>ISBN: </label>978-81-203-5260-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product  management <br/>Brand management 
<br/><br/><label>Dewey Class. No.: </label>658.5  / CHI