Govindarajan,M <br/><br/>
Marketing management : concepts cases challenges and trends 
by M.Govindarajan 
 - 2nd.ed. 
 - New Delhi  PHI Learning   2007 
 - xx,312p.;  24cm 
<br/><br/><label>ISBN: </label>9788120332591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOV