TY  - BOOK
AU  - Biswas, Supriya
TI  - Relationship marketing : concept, theories and cases
SN  - 978-81-203-3983-5
U1  - 658.812 23rd.
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing management
KW  - Relationship strategy
UR  - www.phindia.com
ER  -