Biswas, Supriya <br/><br/>
Relationship marketing : concept, theories and cases 
Supriya Biswas 
 - New Delhi  PHI Learning  2011 
 - xvii,406p.;   24cm. 
<br/><br/><label>ISBN: </label>978-81-203-3983-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Relationship strategy
<br/><br/><label>Dewey Class. No.: </label>658.812  / BIS