Capon, Noel <br/><br/>
Managing marketing : an applied approach  
Noel Capon and Siddharth Shekhar Singh 
 - New Delhi  Wiley  2014 
 - xxviii,677p.:ill.;  28cm. 
<br/><br/><label>ISBN: </label>9788126548514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAP