Kunreuther, Howard C. <br/><br/>
Insurance and behavioral economics : improving decisions in the most misunderstood industry 
Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow  
 - Cambridge  Cambridge University Press   2013 
 - xii,329p.;  23cm. 
<br/><br/><label>ISBN: </label>978-0-521-60826-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Insurance-Decision making
<br/><br/><label>Dewey Class. No.: </label>368  / KUN