TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - New strategic brand management : advanced insights and strategic thinking
SN  - 978-0-7494-6515-5 
U1  - 658.827 23rd.
PY  - 2012///
CY  - London 
PB  - Kogan Page
KW  - Product management
KW  - Brand name products-Management
UR  - www.koganpage.com
ER  -