Kapferer, Jean-Noël <br/><br/>
New strategic brand management : advanced insights and strategic thinking 
Jean-Noël Kapferer 
 - 5th ed. 
 - London   Kogan Page  2012 
 - xviii,492p.:ill.;  25cm. 
<br/><br/><label>ISBN: </label>978-0-7494-6515-5  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>Brand name products-Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP