TY  - BOOK
AU  - Bose, D. Chandra
TI  - Modern marketing : principles and practice
SN  - 978-81-203-3945-3
U1  - 658.8 23rd.
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Marketing
UR  - www.phindia.com
ER  -