Bose, D. Chandra <br/><br/>
Modern marketing : principles and practice 
D. Chandra Bose 
 - New Delhi  PHI Learning  2010 
 - x,314p.;  24cm. 
<br/><br/><label>ISBN: </label>978-81-203-3945-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOS