McDaniel, Carl <br/><br/>
Marketing research 
Carl McDaniel and Roger Gates 
 - 8th ed. 
 - New Delhi  John Wiley & Sons  2010 
 - xxx,693p.:ill.;  24cm. 
<br/><br/><label>ISBN: </label>978-81-265-2935-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / McD