Markin, Rom J. <br/><br/>
The psychology of consumer behavior 
[by] Rom J. Markin. 
 - Englewood Cliffs, N.J:  Prentice-Hall,  1969. 
 - xiii, 258 p.  illus.;  23 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (Marketing)<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>301.1