TY  - BOOK
AU  - selected and interpreted by Balmer, John M. T. 
AU  - Greyser, Stephen A.
TI  - Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology
SN  - 041528421X
U1  - 659.2 REV 23rd
PY  - 2003///
CY  - London
PB  - Routledge
KW  - Corporations
KW  - Corporate image
KW  - Business names
UR  - www.routledge.com
ER  -