Ramaswamy, V. S. Marketing management : global perspective indian context V. S. Ramaswamy and S. Namakumari - 4th ed. - Bangalore Macmillan Publishers India 2010 - xxxix, 872p.:ill.; 26cm. ISBN: 978-0230-63729-0 Subjects--Topical Terms: Marketing--ManagementMarketing management Dewey Class. No.: 658.8