TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing management : a decision-making approach
SN  - 978-81-321-0471-1
U1  - 658.8 23rd.
PY  - 2010///
CY  - New Delhi
PB  - SAGE Publications
KW  - Marketing--Management
KW  - Marketing management
UR  - www.sagepublications.com
ER  -