Venugopal, Pingali <br/><br/>
Marketing management : a decision-making approach 
Pingali Venugopal 
 - New Delhi  SAGE Publications  2010 
 - xvii,245p.:ill.;   25cm. 
<br/><br/><label>ISBN: </label>978-81-321-0471-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8