TY  - BOOK
AU  - Gronroos, Christian.
TI  - Service management and marketing : customer management in service competition 
T2  - Wiley Student Edition
SN  - 9788126512874
U1  - 658.8 GRO  23rd ed.
PY  - 2007///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Service industries--Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -