Gronroos, Christian. <br/><br/>
Service management and marketing : customer management in service competition  
Christian Gronroos. 
 - 3rd ed. 
 - New Delhi :  Wiley India Pvt Ltd,  2007. 
 - x,483p.: ill. ;   24 cm. 
 - Wiley Student Edition .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126512874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>Dewey Class. No.: </label>658.8 GRO