TY  - BOOK
AU  - Clow, Kenneth E.
AU  - Kurtz, David L.
TI  - Services marketing : operation, management, and strategy  
SN  - 8177223763
U1  - 658.8  
PY  - 2003///
CY  - New Delhi 
PB  - Biztantra 
KW  - Service industries-Marketing
ER  -