Clow, Kenneth E. <br/><br/>
Services marketing : operation, management, and strategy   
Kenneth E. Clow and David L. Kurtz 
 - 2nd ed. 
 - New Delhi   Biztantra   2003 
 - xii,460p.;  24cm. 
<br/><br/><label>ISBN: </label>8177223763 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / CLO