Evans, Joel R. Marketing : marketing in the 21st century by Joel R.Evans and Borry Berman - 8th ed. - New Delhi Biztantra 2003 - xxxi,687p.:ill.; 21cm. ISBN: 9788177223828 Subjects--Topical Terms: Marketing--21st centuryMarketing management Dewey Class. No.: 658.80905 / EVA