TY  - BOOK
AU  - Kumar, Arun 
AU  - Meenakshi, N. 
TI  - Marketing management : comprehensive text, best practices and corporate insights  
SN  - 9788125920625
U1  - 658.8 23rd
PY  - 2008///
CY  - New Delhi 
PB  - Vikas Publishing  
KW  - Marketing-Management
KW  - Product management
N1  - Library has 2nd ed. titled "Marketing management : comprehensive text, corporate insights, best practices, case studies"
UR  - www.vikaspublishing.com
ER  -