Kumar, Arun  <br/><br/>
Marketing management : comprehensive text, best practices and corporate insights   
Arun Kumar and N. Meenakshi 
 - New Delhi   Vikas Publishing    2008 
 - xxiii,864p.:ill.;  28cm. 
<br/><br/> Library has 2nd ed. titled "Marketing management : comprehensive text, corporate insights, best practices, case studies" 
<br/><br/><label>ISBN: </label>9788125920625 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Product management 
<br/><br/><label>Dewey Class. No.: </label>658.8  /  KUM