TY  - BOOK
AU  - Seth,Rakesh
AU  - Seth, Kirti
TI  - Creating customer delight : the how and why of CRM  
SN  - 0761932968
U1  - 658.812 SET  
PY  - 2005///
CY  - NewDelhi. 
PB  - Response Books 
KW  - Customer relationship management
KW  - Database management
ER  -