Seth,Rakesh <br/><br/>
Creating customer delight : the how and why of CRM   
by Rakesh Seth and Kirti Seth 
 - NewDelhi.   Response Books   2005 
 - 154p.  ;18cm 
<br/><br/><label>ISBN: </label>0761932968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relationship management<br/>Database management
<br/><br/><label>Dewey Class. No.: </label>658.812 SET