TY  - BOOK
AU  - Srinivasan,R  
TI  - Services marketing : the Indian context : R Srinivasan
SN  - 9788120345607
U1  - 658.8 
PY  - 2009///
CY  - New Delhi 
PB  - PHI Learning  
N1  - library has 3rd ed also
ER  -