Art of marketing

Contents: v.1: Introduction to marketing : a step-by step guide to all tools of marketing, by Geoff Lancaster and Paul Rcynolds - v.2: International marketing:a guide to going global, by Keith Lewis and Matthew Housdon - v.3:Creative marketing communications : aguide to planning skills and techniques, by Danniel L. Yadin - v.4: Successful advertising: a guide to strategic planning and targeting, by A.D. Farbey - v.5: Successful product management : a guide to strategic planning and development, by Stephan Morse - v.6: Integrated marketing communications :planning and developing, a strategy, by Tom Brannan - v.7: Branding : a practical guide to planning your strategy, by Geoffrey Randall - v.8: Customer relationship marketing: get to know your loyalty, by Merlin Stone Neil Woodcock and Li Machtynger - v.9: Guide to web marketing: Successful promotion on the net, by Judy Davis.