Brand warriors : corporate leaders share their winning strategies Fiona Gilmore

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Material type: Text

TextPublication details: London Harper Collins Publishers c1997Description: xiv,237p.; 26cmDDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	North Eastern Hill University	COMMERCE	658.827 GIL (Browse shelf(Opens below))	Available		200924

Total holds: 0

Previous		No cover image available No cover image available		No cover image available No cover image available				Next
Previous	658.40019 DAV Complete idiot's guide to managing stress	658.8 CLA Marketing myths that are killing business : the cure for death wish marketing	658.827 JON What's in a brand?: building brand equity through advertising	658.827 GIL Brand warriors : corporate leaders share their winning strategies	658.404 MAC Introduction to project finance : an analytical perspective	658.403 FRO From controll to drift : the dynamics of corporate information infrastructure	658.4 CHA Management and ethics omnibus : management by values ethics in management values and ethics for organizations	Next

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