Advertising and media research (Record no. 97168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00371nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8189612182 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23ed, |
| Classification number | 659.13 MAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, S.K. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and media research |
| Statement of responsibility, etc | S K Malhotra |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | OMEGA Publication |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 264p. ; |
| Dimensions | 22cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media--Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media--Advertising |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| MASS COMMUNICATION | North Eastern Hill University | North Eastern Hill University | 28/11/2013 | 659.13 MAL | 350273 | Books |