Marketing channel management : a customer centric approach (Record no. 77952)

MARC details
000 -LEADER
fixed length control field 00427nam a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761995501
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.84
Item number VEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Venugopal ,Pingali
245 ## - TITLE STATEMENT
Title Marketing channel management : a customer centric approach
Statement of responsibility, etc. by Pingali Venugopal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent 187p. ;21cm.-
500 ## - GENERAL NOTE
General note includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011 1 658.84 VEN 201540 11/05/2017 08/05/2017 25/11/2011 Books

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