Marketing channel management : a customer centric approach (Record no. 77952)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00427nam a2200145 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0761995501 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.84 |
Item number | VEN |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Venugopal ,Pingali |
245 ## - TITLE STATEMENT | |
Title | Marketing channel management : a customer centric approach |
Statement of responsibility, etc. | by Pingali Venugopal |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Response Books |
Date of publication, distribution, etc. | c2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 187p. ;21cm.- |
500 ## - GENERAL NOTE | |
General note | includes index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing channels |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing--Management |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
COMMERCE | North Eastern Hill University | North Eastern Hill University | 25/11/2011 | 1 | 658.84 VEN | 201540 | 11/05/2017 | 08/05/2017 | 25/11/2011 | Books |