Direct marketing : concepts and cases (Record no. 76083)

MARC details
000 -LEADER
fixed length control field 00383nam a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8174461981
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaturvedi, Mukesh
245 ## - TITLE STATEMENT
Title Direct marketing : concepts and cases
Statement of responsibility, etc. by Mukesh Chaturvedi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Excel Books
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent xii,589p.; 24cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Direct marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.8 CHA 200910 25/11/2011 25/11/2011 Books