Marketing management : integrating theory and practice (Record no. 71501)

MARC details
000 -LEADER
fixed length control field 00361nam a2200121 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0412623501
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Proctor, Tony
245 ## - TITLE STATEMENT
Title Marketing management : integrating theory and practice
Statement of responsibility, etc. Tony Proctor
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. International Thomson Business Press
Date of publication, distribution, etc. c1996
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,528p.; 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        COMMERCE North Eastern Hill University North Eastern Hill University 25/11/2011   658.8 PRO 200435 25/11/2011 25/11/2011 Books