Strategic marketing : a European approach (Record no. 71466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077077954 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80094 |
| Item number | LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lambin, Jean-Jacques |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : a European approach |
| Statement of responsibility, etc. | by Jean-Jacques Lambin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | c1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,539p.:ill.,fig.,tables;23cm.- |
| 490 ## - SERIES STATEMENT | |
| Series statement | Marketing for professionals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing-European-Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Decision Making |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | 25/11/2011 | 658.80094 LAM | 200525 | 25/11/2011 | 25/11/2011 | Books |