Product design and test marketing of information products/services (Record no. 56937)

MARC details
000 -LEADER
fixed length control field 00454nam a2200133 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120413504
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number Lib
Item number 025.52 PRO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jain , Abhinandan K.
245 ## - TITLE STATEMENT
Title Product design and test marketing of information products/services
Statement of responsibility, etc. Abhinandan K. Jain ... [et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford & IBH Publishing
Date of publication, distribution, etc. c1999
300 ## - PHYSICAL DESCRIPTION
Extent xxv,138p.; 21cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Information Centres-Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management-Information Products
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Gifts North Eastern Hill University North Eastern Hill University 24/11/2011   Lib 025.52 PRO 183089 24/04/2012 24/11/2011 Books