Marketing : concepts and strategies (Record no. 54540)

MARC details
000 -LEADER
fixed length control field 00390nam a2200145 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395790050
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MAR
245 ## - TITLE STATEMENT
Title Marketing : concepts and strategies
Statement of responsibility, etc. Sally Dibb ...[et al.]
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. Houghton Mifflin
Date of publication, distribution, etc. c1997
300 ## - PHYSICAL DESCRIPTION
Extent xxi,842p.: ill.; 26cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Markets
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Management
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Dibb, Sally
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type
          North Eastern Hill University North Eastern Hill University 24/11/2011 12 2 658.8 MAR 199745 09/03/2018 09/03/2018 ,2 24/11/2011 Books