Understanding India : cultural influences on Indian television commercials (Record no. 184603)

MARC details
000 -LEADER
fixed length control field 00593nam a22001817a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-321-1392-8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 302.23450954
Item number CHA
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Chattopadhyay, Rohitashya
245 ## - TITLE STATEMENT
Title Understanding India : cultural influences on Indian television commercials
Statement of responsibility, etc Rohitashya Chattopadhyay
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher SAGE
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi,175p.;
Dimensions 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Television advertising-Social aspects-India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Television broadcasting-Social aspects-India
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepublications.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
      SOCIOLOGY North Eastern Hill University North Eastern Hill University General Stacks 07/04/2026 302.23450954 CHA 218016 Books