Strategic market management : global perspectives (Record no. 173450)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-265-4892-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 658.8
Item number AAK
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Aaker, David A.
245 ## - TITLE STATEMENT
Title Strategic market management : global perspectives
Statement of responsibility, etc David A Aaker and Damien McLoughlin
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher Wiley
Year of publication 2014
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii,354p.;
Dimensions 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing-Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McLoughlin, Damien
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.wileyindia.com
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Shelving location Date acquired Full call number Accession Number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University General Stacks 26/09/2017 658.8 AAK 203958 Books