Consumer behaviour : insights from Indian market (Record no. 171461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120339637 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd ed. |
| Classification number | 658.83420954 |
| Item number | MAJ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Majumdar, Ramanuj |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : insights from Indian market |
| Statement of responsibility, etc | Ramanuj Majumdar |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | PHI Learning Private Limited |
| Year of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix,350p.:col.ill.; |
| Dimensions | 24cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior-India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 13/03/2017 | 658.83420954 MAJ | 204844 | Books | ||||
| COMMERCE | North Eastern Hill University | North Eastern Hill University | General Stacks | 03/10/2018 | 658.83420954 MAJ | 204845 | Books | ;1 |