Marketing management : a decision-making approach (Record no. 155974)

MARC details
000 -LEADER
fixed length control field 00448nam a22001457a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 978-81-321-0471-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23rd.
Classification number 658.8
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Venugopal, Pingali
245 ## - TITLE STATEMENT
Title Marketing management : a decision-making approach
Statement of responsibility, etc Pingali Venugopal
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher SAGE Publications
Year of publication 2010
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvii,245p.:ill.;
Dimensions 25cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Marketing management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier www.sagepublications.com
Holdings
Withdrawn status Lost status Damaged status Collection code Home library Current library Date acquired Full call number Accession Number Koha item type
      COMMERCE North Eastern Hill University North Eastern Hill University 13/09/2012 658.8 203287 Books