Essentials of marketing : a global managerial approach (Record no. 124071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00350nam a2200121Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072964642 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing : a global managerial approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill/Irwin |
| Place of publication | New York |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | 1 CD |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| North Eastern Hill University | North Eastern Hill University | 06/03/2012 | 658.8 PER | 238938 | Books |