Marketing communications management : concepts & theories, cases & practices (Record no. 116876)

MARC details
000 -LEADER
fixed length control field 00316nam a2200097Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120229s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 COP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Copley,Paul
245 ## - TITLE STATEMENT
Title Marketing communications management : concepts & theories, cases & practices
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Butterworth-Heinemann
Place of publication, distribution, etc. Oxford
Date of publication, distribution, etc. 2004
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Copy number
        North Eastern Hill University North Eastern Hill University 06/03/2012 0.00   659.1 COP 202650 06/03/2012 06/03/2012 Books    
        North Eastern Hill University North Eastern Hill University 06/03/2012     659.1 COP 202651 06/03/2012 06/03/2012 Books Dewey Decimal Classification ,1