Effective advertising : understanding when, how ,and why advertising works (Record no. 116358)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00316nam a2200097Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120229s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 TEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis,Gerard J. |
| 245 ## - TITLE STATEMENT | |
| Title | Effective advertising : understanding when, how ,and why advertising works |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Response Books |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2004 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North Eastern Hill University | North Eastern Hill University | 06/03/2012 | 0.00 | 1 | 659.1 TEL | 201974 | 09/03/2020 | 09/03/2020 | 06/03/2012 | Books |